Pravya Pravin — Product Marketer

Pravya Pravin · Product Marketer

I Build Things That Don't Exist Yet.

3 Brands Built

Audience & Monetization · Built & Positioned from Zero

Brand Authority

Blog · Podcast · Webinar · Community · Knowledge Platform

Repositioned iZooto

#1 Owned Audience Marketing Platform for Publishers · Category Named & Owned

Built the Sales Engine

Playbooks · Decks · Sequences · Enabled Sales Across 3 Brands

Bangalore

Open to remote

Hey 👋

Pravya Pravin

Sr. PMM 9 Yrs AI First

There was no marketing function before Pravya. She wrote every playbook this team still follows.

Vivek Khandelwal

Founder, iZooto

About me

Nine years.
Three brands.
All from scratch.

I build categories, then follow them. At iZooto, I named and owned the Owned Audience Marketing category: repositioned a push notification tool into the #1 owned audience marketing platform for publishers. At YieldMonk, I took an established ad tech category and carved out our position within it.

Across nine years, I've worked across ecommerce MarTech, publisher MarTech, ad tech, and B2B SaaS. Three brands. All from zero. Today, AI is how I get a full team's worth of work done, faster with a leaner team.

Currently leading a 6-person team at Datability. Still in the work. Still learning.

Career

The Story
So Far.

One company. Nine years. Three brands built.

2014 – 2017

The
Foundation

"7th hire. 2nd in marketing. Reported to the founder."

Built iZooto's entire content engine from zero: blog, SEO, social, newsletters. Named the owned audience marketing category and rebuilt the entire brand narrative around it.

1 Category Named & owned

2017 – 2019

Building Inbound
& Outbound Engine

"I stopped shipping work and started building the machine."

Built the product launch playbook every team used after. Co-created Own Thy Audience podcast with the founder. Built the webinar and virtual events program.

First Live & virtual events: built for iZooto

2019 – 2023

Category
Owner

"A PMM who uses content as a weapon."

Led full brand reposition: homepage, every product page, site architecture rebuilt end to end. Ran PubMixer events across four cities. Built SDR playbooks, competitive sequences. Built and led the first team.

257% Traffic growth · full reposition

2023 – Now

Multi-Brand
Operator

"Three brands. One team. Two built from nothing."

Own GTM across iZooto, YieldMonk, and indixital. YieldMonk and indixital had nothing when I picked them up. Both now have positioning, demand engines, and sales teams.

6-Person Team built & led

The Differentiator

What Changed.

Before

10 people.
Weeks of handoffs.

Brief product team
Wait for Jira
Loop in content + design
Loop in SEO + demand gen
Engineering dependency
Multiple review rounds
Repeat for every product

Content Design SEO Dev Demand Gen PMM +4 more

Now

Me. A lean team.
Ship.

Prompts are intent driven, not instructions
I orchestrate the assembly line
Handoffs, not human-in-the-loop: structured transitions, not vague oversight
The feedback loop remains the same. Now I run it with AI. Prescriptive when it matters (QA, deployment, checklists). Consultative when it counts (strategy, brainstorming, ideation).

3 Brands Built

2 From Zero

1 Team of One

Built with

Claude Claude Code Gemini MidJourney NotebookLM Perplexity

The foundation

Wore Every
Hat.

Before the strategy, before the AI, before the team: this is what came first.

This is what built the instinct. When you've done every job on that list, you know what good looks like. You can't direct what you've never done.

Launched and grew a newsletter
Launched and produced a podcast
Launched multiple video series
Hosted and ran webinars
Ran branded events end-to-end
Conducted customer interviews that fed directly into positioning and messaging
Owned content, product, and event marketing simultaneously

The brief

What You're
Getting.

Zero to launched

3×

I build from zero.

Start from nothing and make it real. Done it three times across three distinct brands at the same company.

No handoffs

I own the full GTM stack.

Positioning, pages, decks, sequences, events, demand loops. No dependencies. No waiting.

Category creation

I write categories.

Named and owned the audience marketing category for iZooto. The market understood them differently because of it.

AI-first

I use AI like earlier marketers used agencies.

Brief, build, ship. What used to need a 10-person sprint, my team now ships in days.

Full-stack credibility

I know what my team does because I've done every job myself.

Content, SEO, events, SDR playbooks, competitive intelligence. Ran all of it solo before leading others.

Real pipeline

Demand engine that generates real pipeline.

3 to 4 demos per week from SDR sequences. 130+ attributed deals.

Audience that stays

2,400 subscribers. 170+ editions.

Newsletters that people actually open. Built from zero.

Committed

9 yrs

One employer. And kept growing.

There was always something left to build.

Off the brief

On weekends you'll find me with a brush in hand, eating at places that don't have a Google rating yet, or standing at the edge of something that looked much safer on the website.

I once held a joint exhibition with my dad. Turns out the eye for colour is inherited. Most of the other paintings just live on my wall.

These days though, my greatest teacher is under one year old, and she's slowly convincing me the small moments are the whole point.

Nine years.
Three brands.
All from scratch.