Pravya Pravin — Senior Product Marketing Manager

Pravya
Pravin

Bangalore, India · Open to Remote pravyapravin.com linkedin.com/in/pravya-pravin pravyapravin15@gmail.com +91 7838831124

Senior Product Marketing Manager

I Build Things That Don't Exist Yet.

3 Brands Built

Built & Positioned from Zero · Audience & Monetization

Brand Authority

Blog · Podcast · Webinar · Community · Knowledge Platform

Repositioned iZooto

#1 Owned Audience Marketing Platform for Publishers · Category Named & Owned

Built the Sales Engine

Playbooks · Decks · Sequences · Enabled Sales Across 3 Brands

Joined iZooto in 2014 as employee #7: no blog, no brand, no category name. Named the Owned Audience Marketing category, built the narrative around it, and repositioned iZooto as the #1 owned audience marketing platform for publishers. Then did it again at YieldMonk: took an established ad tech category and carved out the position within it. Across nine years: ecommerce MarTech, publisher MarTech, ad tech, and B2B SaaS.

Content, SEO, events, product launches, SDR playbooks, competitive intelligence, brand positioning: I ran all of it alone. When I lead six people today, I know what each does because I've done every one of those jobs myself. I write the brief, build the page, run the event, send the sequence. Same person, start to finish.

Story So Far

The Foundation

Content Writer → Content Marketer

"7th hire. 2nd in marketing. Reported to the founder."

Built iZooto's content and social engine from zero: blog, SEO, guest posts, social channels, newsletters. Ran it alone for three years. Navigated two company pivots before identifying digital publishers as the real market. Named the Owned Audience Marketing category and rebuilt the entire brand narrative around it.

2014–17

Zero → LiveFull content engine built

2× PivotsNarrative rebuilt each time

1 CategoryNamed & positioned

FirstProduct launch playbook

41 EpsOwn Thy Audience · 3 seasons

6 LeadersProfiled in publishing

2017–19

Building Inbound & Outbound Engine

Sr. Content Marketer → Product Marketer

"I stopped shipping work and started building the machine."

Customer calls became the source of everything: blog topics, SDR sequences, landing pages, email campaigns. Built the product launch playbook every team used from that point on. Co-created Own Thy Audience podcast with the founder. Profiled six publishing leaders. Built the webinar and virtual events programme.

Category Owner

Product Marketer → Senior Product Marketer

"A PMM who uses content as a weapon."

Led full brand reposition: rebuilt homepage, every product page, and site architecture. Ran PubMixer events across four cities. Built SDR playbooks, objection cards, and competitive sequences. Publisher Insider newsletter: 2,400+ subscribers, 170+ editions, 43% open rate. Built and led the first team.

2019–23

257%Traffic · full reposition

170+Newsletter editions

3–4/wkDemos from SDR sequences

3 BrandsFull GTM ownership

2 BuiltFrom zero in 12 months

6-PersonTeam built & led

2023–Now

Multi-Brand Operator

Senior PMM · Datability

"Three brands. One team. Two built from nothing."

Own GTM across iZooto, YieldMonk, and indixital. YieldMonk and indixital had nothing when I picked them up. Both now have positioning, demand engines, and sales teams. I use AI the way earlier marketers used agencies: brief, build, ship.

“

There was no marketing function before Pravya. She wrote every playbook this team still follows.

Vivek Khandelwal

Founder, iZooto

The Differentiator

What Changed.

Before

Brief product, wait for Jira, loop in content, design, SEO, demand gen, engineering. Multiple review rounds. 3–10 people. Weeks. Repeat for every product.

Now

Prompts are intent-driven, not instructions. I orchestrate the assembly line with structured handoffs. Prescriptive when it matters (QA, deployment, checklists). Consultative when it counts (strategy, brainstorming, ideation). Same feedback loop. Now I run it with AI.

Claude Claude Code Gemini MidJourney NotebookLM Perplexity

Wore Every Hat

Launched and grew a newsletter

Conducted customer interviews that fed directly into positioning

Launched and produced a podcast

Owned content, product, and event marketing simultaneously

Launched multiple video series

Ran branded events end-to-end across four cities

Hosted and ran webinars

When you've done every job on that list, you know what good looks like. You can't direct what you've never done.

Selected Impact

257% Traffic Growth
Full brand reposition: homepage, every product page, and site architecture rebuilt from scratch. Market finally understood iZooto the way we wanted to be understood.
3–4 Demos / Week
Demand engine built from zero across SDR sequences, landing pages, and inbound content. Two new brands stood up in under 12 months.
2,400 Subscribers · 170+ Editions
Publisher Insider newsletter built from zero. Loyal readership among publishers and editorial teams across India and SEA.
569 Registrations
Across 4 webinars with Lily Ray, Anil Batra, John Shehata. 49 leads from WordCamps. 115+ leads from GA4 sessions alone.

“

I own the full stack: positioning, pages, decks, events, sequences.
Written, built, and shipped. Same person, start to finish.

Core Skills

Category Creation Product Positioning GTM Strategy Brand Building Demand Generation Sales Enablement Content Strategy Event Management Competitive Intelligence Owned Media SDR Playbooks Team Leadership AI-First Execution

Tools

WordPress GA4 Semrush HubSpot Zoho Claude Gemini MidJourney NotebookLM Canva

Domains

Publisher MarTech AdTech Ecommerce MarTech B2B SaaS Publisher Monetization Audience Engagement Digital Publishing

Education

M.A. Mass Communication & JournalismAmity University · 2014–2016

B.A. Journalism & Mass CommunicationManipal Academy · 2010–2014

Early Career

Creative Team InternDentsu

Client ServicingBrandMoxie

Published WriterYouth Incorporated Magazine